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Books
Retail Marketing
This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully re... »
This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully re... »
International Retailing
This text addresses the recent trends in retailer internationalism, providing an up-to-date and international review of both the driving forces behind intern... »
This text addresses the recent trends in retailer internationalism, providing an up-to-date and international review of both the driving forces behind intern... »
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