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Books
How Come You Can't Identify Your Key Customers?
A handbook on key account management (KAM). Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competit... »
A handbook on key account management (KAM). Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competit... »
Key Marketing Skills
A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success »
A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success »
Understanding Brands
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtu... »
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtu... »
Global Account Management
A Complete Action Kit Of Tools And Techniques For Managing Key Global Customers »
A Complete Action Kit Of Tools And Techniques For Managing Key Global Customers »
Understanding The Professional Buyer
What Every Sales Professional Should Know About How The Modern Buyer Thinks And Behaves »
What Every Sales Professional Should Know About How The Modern Buyer Thinks And Behaves »
Key Account Management in Financial Services
Tools and Techniques for Building Strong Relationships with Major Clients [With CDROM] »
Tools and Techniques for Building Strong Relationships with Major Clients [With CDROM] »
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