Asia's Star Brands
With advancements in technology and knowledge coupled with AFTA and WTO legislation, Asian countries have had to adopt an open concept to admit many foreign ... »

The Branding Of Mtv
Will Internet Kill the Video Star? »

Advanced Brand Management
This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading compa... »

Islamic Branding And Marketing
Creating a Global Islamic Business »

Branding In Asia
The Creation, Development and Management of Asian Brands for the Global Market »