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Books
E-Marketing Excellence
This text provides an introduction the subject of e-marketing, an important area of marketing. The core of the book is an established but flexible marketing ... »
This text provides an introduction the subject of e-marketing, an important area of marketing. The core of the book is an established but flexible marketing ... »
Marketing Communications
Marketing Communications rapidly established itself as an international best-seller and has been listed as a “marketing classic” by the Marketing Society... »
Marketing Communications rapidly established itself as an international best-seller and has been listed as a “marketing classic” by the Marketing Society... »
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