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Books
Brand Breakout
BRAND BREAKOUTHOE MERKEN UIT OPKOMENDE MARKTEN DE WERELD VEROVEREN.Nirmalya Kumar en Jan-Benedict Steenkamp, marketingexperts van wereldformaat, laten zien h... »
BRAND BREAKOUTHOE MERKEN UIT OPKOMENDE MARKTEN DE WERELD VEROVEREN.Nirmalya Kumar en Jan-Benedict Steenkamp, marketingexperts van wereldformaat, laten zien h... »
Marketing as Strategy
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the fu... »
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the fu... »
Private Label Strategy
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simp... »
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simp... »
