Welcome to Boeklezers.nl
Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
Books
Marketing as Strategy
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the fu... »
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the fu... »
Private Label Strategy
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simp... »
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simp... »
Brand Breakout
BRAND BREAKOUTHOE MERKEN UIT OPKOMENDE MARKTEN DE WERELD VEROVEREN.Nirmalya Kumar en Jan-Benedict Steenkamp, marketingexperts van wereldformaat, laten zien h... »
BRAND BREAKOUTHOE MERKEN UIT OPKOMENDE MARKTEN DE WERELD VEROVEREN.Nirmalya Kumar en Jan-Benedict Steenkamp, marketingexperts van wereldformaat, laten zien h... »
Idea box
