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Books

Marketing
Marketing
Real People, Real Choices: And Marketing Plan Pro 6.0 »
 
 
 
 
 

Consumer Behaviour
Consumer Behaviour
A European Perspective »
 
 
 
 
 

The Truth About What Customers Want
The Truth About What Customers Want
Consumer response is the ultimate test of every product service and marketingstrategy and ultimately every business. But most businesses need far deeperunder... »
 
 
 
 
 

Better Business
Better Business
International Version »
 
 
 
 
 

Consumer Behavior: Buying, Having, And Being [With Critical Thinking In Consumer Behavior]
Consumer Behavior: Buying, Having, And Being [With Critical Thinking In Consumer Behavior]
Buying, Having, and Being / Cases and Experiential Exercises »
 
 
 
 
 

Let Their Mouseclicks Do the Walking
Let Their Mouseclicks Do the Walking
How Consumers Use the Internet to Shop »
 
 
 
 
 

Consumer Behavior
Consumer Behavior
Buying, Having, And Being »
 
 
 
 
 

Marketing
Marketing
Real People, Real Choices »