Michael J. Baker

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Michael J. Baker

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Michael J. Baker
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Books

Marketing Theory
Marketing Theory
Offers an overview of the theoretical foundations and status of thinking »
 
 
 
 
 

The Marketing Manual
The Marketing Manual
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Organizational Buying Behaviour
Organizational Buying Behaviour
Purchasing and Marketing Management »
 
 
 
 
 

Product Strategy And Management
Product Strategy And Management
Analyses the nature of product strategy and the management of the product »
 
 
 
 
 

Marketing Strategy And Management
Marketing Strategy And Management
Marketing Strategy and Management »
 
 
 
 
 

Industrial Innovation Technology, Policy, Diffusion
Industrial Innovation Technology, Policy, Diffusion
Technology, Policy, Diffusion »
 
 
 
 
 

 
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