Market Segmentation
How To Do It, How To Profit From It »

The Marketing Plan In Colour
Using cartoon illustrations, this book is a guide to producing successful marketing plans. The whole subject is covered, from understanding the marketing pro... »

Marketing Planning for Services
 »

Pocket Guide To Selling Services And Products
This pocket guide explores the world of commercial transactions - selling products and services. It moves through the different stages the salesperson will e... »

Marketing Plans
Pays attention to the developments in e-marketing, CRM and planning »