Statistical Modeling for Management
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Statistical Modeling For Management
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Quantitative Analysis In Marketing Management
Concepts and Techniques »

The Sage Dictionary Of Quantitative Management Research
Dictionary of Quantitative Management Research »

Problems in Marketing
Applying Key Concepts And Techniques »

Applied Consumer Behaviour
A practical textbook that provides an applied treatment of the issues of consumer behaviour. Examples illustrate how the various points of theory can be appl... »

Quantitative Modelling in Marketing and Management
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Applied Marketing Research
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Cases In Marketing Management
Bridging the gap between academia and the real world, this work develops students' marketing experience and skills by casting the reader into the role of dec... »

Strategic Marketing Management
Strategic Marketing Management »