Strategic Marketing Management
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Statistical Modeling For Management
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Contemporary Issues In Marketing
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Statistical Modeling for Management
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Quantitative Analysis In Marketing Management
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Problems in Marketing
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The Sage Dictionary Of Quantitative Management Research
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Quantitative Modelling in Marketing and Management
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Applied Consumer Behaviour
A practical textbook that provides an applied treatment of the issues of consumer behaviour. Examples illustrate how the various points of theory can be appl... »

Applied Marketing Research
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