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Books
The Channel Advantage
Going To Market With Multiple Sales Channels To Reach More Customers, Sell More Products, Make More Profit »
Going To Market With Multiple Sales Channels To Reach More Customers, Sell More Products, Make More Profit »
Go to Market Strategy
This text lays out the principles and the best practice for a new strategic approach to creating and retaining customers and demonstrates how the great succe... »
This text lays out the principles and the best practice for a new strategic approach to creating and retaining customers and demonstrates how the great succe... »
The Channel Advantage
This text provides practical advice on selecting, designing, optimising and integrating channels. It looks in detail at how to achieve increased market share... »
This text provides practical advice on selecting, designing, optimising and integrating channels. It looks in detail at how to achieve increased market share... »
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