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Books
The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival
Discover the Natural Laws of Product Innovation and Business Survival »
Discover the Natural Laws of Product Innovation and Business Survival »
The Fall And The Rise Of Pr
Publicity first, advertising second: This is the provocative message... »
Publicity first, advertising second: This is the provocative message... »
The Fall Of Advertising And The Rise Of Pr
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sh... »
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sh... »
