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![Global Marketing Management [With Password/Global Marketing Mgmt System On-Line]](http://ib.boeklezers.be/images/book/5/9/1/4/734-0_list.jpg)
Global Marketing Management [With Password/Global Marketing Mgmt System On-Line]
Aims to offer a fundamental paradigm shift in teaching global marketing. This edition emphasizes the multilateral nature of marketing. »
Aims to offer a fundamental paradigm shift in teaching global marketing. This edition emphasizes the multilateral nature of marketing. »
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