Marketing Management
A Customer-Oriented Approach »

Concise Encyclopedia Of Professional Services Marketing
Provides an account of the concepts and strategies necessary to »

Marketing Management
A Customer-Oriented Approach »

Integrated Advertising, Promotion And Marketing Communications
Student Value Edition »

Essentials of Marketing Research
Putting Research into Practice »

Sports Marketing
Competitive Business Strategies For Sports »

Integrated Advertising, Promotion and Marketing Communications
 »

Cases In Marketing Management
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Services Marketing
The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in internatio... »

Integrated Advertising, Promotion, and Marketing Communications
 »