Concise Encyclopedia Of Professional Services Marketing
Provides an account of the concepts and strategies necessary to »

Essentials Of Marketing Research
A marketing textbook that offers information on how to harness the »

Integrated Advertising, Promotion And Marketing Communications
Student Value Edition »

Marketing Management: A Customer-Oriented Approach [With Cases In Marketing Management]
A Customer-Oriented Approach [With Cases in Marketing Management] »

Sports Marketing
Competitive Business Strategies For Sports »

Integrated Advertising, Promotion, and Marketing Communications Plus New MyMarketingLab with Pearson Etext -- Access Card Package
 »

Cases In Marketing Management
 »

Services Marketing
The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in internatio... »

Marketing Management
A Customer-Oriented Approach »

Marketing Management
Text And Cases »