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Books

Key Readings In Media Today
Key Readings In Media Today
Mass Communication In Contexts »
 
 
 
 
 

The Advertising And Consumer Culture Reader
The Advertising And Consumer Culture Reader
Assembles the important writings on advertising and society. This title »
 
 
 
 
 

Playing Doctor
Playing Doctor
Television, Storytelling, And Medical Power »
 
 
 
 
 

Niche Envy
Niche Envy
Marketing Discrimination In The Digital Age »
 
 
 
 
 

The Daily You
The Daily You
How the New Advertising Industry is Defining Your Identity and Your Worth »
 
 
 
 
 

Media Today
Media Today
An Introduction to Mass Communication, Updated Edition »
 
 
 
 
 

Outlines & Highlights For Media Today
Outlines & Highlights For Media Today
Media Today »
 
 
 
 
 

Breaking Up America
Breaking Up America
Advertisers and the New Media World »
 
 
 
 
 

The Wired Homestead
The Wired Homestead
An MIT Press Sourcebook on the Internet and the Family »