Infinite Possibility
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Do You Want To Keep Your Customers Forever?
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Marketing 1 X 1 - Cada Cliente Es Un Mercado
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Experience Economy
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Authenticity
Explores and defines what is authenticity and how it can be achieved. This book offers a set of frameworks that help the reader and manager understand and th... »

Infinite Possibility
Creating Customer Value On The Digital Frontier »

The Experience Economy, Updated Edition
Includes Pdf Charts and Graphs »

Markets Of One
Creating Customer-Unique Value Through Mass Customization »

Mass Customization
The New Frontier In Business Competition »

The Experience Economy
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers ... »