John Mullins

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John Mullins

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Books

Marketing Strategy
Marketing Strategy
A Decision-Focused Approach »
 
 
 
 
 

E-Study Guide for
E-Study Guide for
Marketing Strategy »
 
 
 
 
 

Marketing Strategy
Marketing Strategy
And Strategic Marketing Management Cases »
 
 
 
 
 

Divining Rod
Divining Rod
Its History, Truthfulness and Practical Utility »
 
 
 
 
 

E-Study Guide for
E-Study Guide for
Marketing Management »
 
 
 
 
 

Marketing Management
Marketing Management
A Strategic Decision-Making Approach »
 
 
 
 
 

Getting To Plan B
Getting To Plan B
Succeeding with a new business whether in a corporation or a venture »
 
 
 
 
 

Marketing Strategy
Marketing Strategy
Covers the concepts and theories of creating and implementing a marketing »
 
 
 
 
 

Marketing Management
Marketing Management
Text And Cases »
 
 
 
 
 

The New Business Road Test
The New Business Road Test
What Entrepreneurs And Executives Should Do Before Writing A Business Plan »