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Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
Books
The Essence Of Consumer Behaviour
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses th... »
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses th... »
Business To Business Marketing Management
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpo... »
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpo... »
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