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Books
Key Concepts in Marketing
If you want a clear well written and authoritative introduction to the ideasand concepts that underpin the marketing discipline this the book for you Emeritu... »
If you want a clear well written and authoritative introduction to the ideasand concepts that underpin the marketing discipline this the book for you Emeritu... »
The Essence Of Consumer Behaviour
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses th... »
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses th... »
Business To Business Marketing Management
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpo... »
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpo... »
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