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Books
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Packed full of lively debate and funny anecdotes this book covers topics thatstudents will recognize from their marketing course such as key thinkers andconc... »
Packed full of lively debate and funny anecdotes this book covers topics thatstudents will recognize from their marketing course such as key thinkers andconc... »
Key Concepts in Marketing
If you want a clear well written and authoritative introduction to the ideasand concepts that underpin the marketing discipline this the book for you Emeritu... »
If you want a clear well written and authoritative introduction to the ideasand concepts that underpin the marketing discipline this the book for you Emeritu... »
The Essence Of Consumer Behaviour
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses th... »
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses th... »
Idea box
