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Books

Convergence Marketing
Convergence Marketing
Strategies for Reaching the New Hybrid Consumer »
 
 
 
 
 

Leveraging Japan
Leveraging Japan
Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of... »
 
 
 
 
 

Digital Marketing
Digital Marketing
The first in a series of books from Wharton's SEI Centre, managed by Professor Jerry Wind, this book focuses on marketing strategies, methods, and cases used... »
 
 
 
 
 

Competing In A Flat World
Competing In A Flat World
Building Enterprises For A Borderless World »
 
 
 
 
 

The Power of Impossible Thinking
The Power of Impossible Thinking
Transform the Business of Your Life and the Life of Your Business »