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Books

A Dream With A Deadline
A Dream With A Deadline
Turning Strategy Into Action »
 
 
 
 
 

Total Customer Satisfaction
Total Customer Satisfaction
Provides practical information on devising service strategies with research narrative. The book is based on the activities of 55 European companies with an e... »
 
 
 
 
 

Beyond Traditional Marketing
Beyond Traditional Marketing
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments fr... »
 
 
 
 
 

Marcus Horovitz Collection
Marcus Horovitz Collection
(1 Folder only) »