Boomer Marketing
Selling to a Recession Resistant Market »

Public Sector Reformation
Values-Driven Solutions To Fiscal Constraint »

Strategy For Sustainable Competitive Advantage
Surviving Declining Demand and China's Global Development »

Entreprenerial Marketing
It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to exa... »

New Marketing Strategies
Evolving Flexible Processes To Fit Market Circumstance »

Knowledge-Based Marketing
The 21St Century Competitive Edge »

Small Business Marketing Management
Small Business Marketing Management »

Small Business E-Commerce Management
This text uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce proces... »

Entrepreneurial Management In Small Firms
Examining the crucial role of innovation and entrepreneurship in achievinggrowth and ongoing success in the small business sector this book carefullyexamines... »

Public Sector Management
Mission Impossible? »