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Books

Relationship Marketing
Relationship Marketing
Creating Stakeholder Value »
 
 
 
 
 

Relationship Marketing
Relationship Marketing
Arranged in six sections, this book offers marketing practitioners and students critical examples of best practice from a variety of companies. »
 
 
 
 
 

Relationship Marketing For Competitive Advantage
Relationship Marketing For Competitive Advantage
Winning and Keeping Customers »
 
 
 
 
 

Marketing Logistics
Marketing Logistics
Customer Service & Supply Chain Strategy »