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Betovering word net zo onweerstaanbaar als Abercrombie, Apple en Jimmy Choo. Betovering is in Guy Kawasaki's definitie: het proces waarmee je mensen... »
Reality Check The Irreverent Guide To Outsmarting, Outmanaging, And Outmarketing Your Competition »
Selling The Dream Sales as Evangelism. Guy Kawasaki's phenomenal success at Apple Computer and as a start-up... »
The Art of the Start What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand withou... »