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Books

Art & Science Of Marketing P
Art & Science Of Marketing P
Marketing For Marketing Managers »
 
 
 
 
 

Creating Corporate Reputations P
Creating Corporate Reputations P
Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super-brands and it pre... »
 
 
 
 
 

Creating Corp Reputation C
Creating Corp Reputation C
Identity, Image and Performance »
 
 
 
 
 

Art & Science Of Marketing C
Art & Science Of Marketing C
The book blends the art of marketing with the science of marketing to provide insight for marketing managers about how to implement marketing more effectivel... »