Strategy From The Outside In
Profiting from Customer Value »

The Market Driven Organization
Understanding, Attracting, And Keeping Valuable Customers »

Wharton On Dynamic Competitive Strategy
This text addresses the issues of staying competitive. It provides managers and students of competitive markets with an advanced tool box of innovative metho... »

Essentials Of Marketing Research [with Cdrom]
 »

Extended Intelligence Networks
Minding and Mining the Periphery »

Marketing Public Transit
A Strategic Approach »

Innovation Prowess
Leadership Strategies for Accelerating Growth »

Peripheral Vision
Detecting The Weak Signals That Will Make Or Break Your Company »

Strategy from the Outside In
Profiting from Customer Value »

Market Driven Strategy
This volume provides a step-by-step guide to a proven five-step system for becoming market-driven: select markets; differentiate products; choose communicati... »