Crossing The Chasm: Marketing And Selling Disruptive Products To Mainstream Customers
Marketing and Selling High-Tech Products to Mainstream Customers. Harper Business Essentials. Here is the bestselling guide that created a new game plan for ... »

New Influencers
A Marketer'S Guide To The New Social Media »

Das Tornado-Phanomen
Die Erfolgsstrategien Des Silicon Valley Und Was Sie Daraus Lernen Konnen »

Crossing The Chasm
Marketing and Selling Technology Products to Mainstream Customers »

Escape Velocity
Free Your Company's Future from the Pull of the Past. »

Inside The Tornado
Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can s... »

Living On The Fault Line, Revised Edition: Managing For Shareholder Value In Any Economy
Managing for Shareholder Value in Any Economy »

Dealing With Darwin
How Great Companies Innovate At Every Phase Of Their Evolution »

The Chasm Companion
A Fieldbook to Crossing the Chasm and Inside the Tornado »

Living On The Fault Line
This guide shows how companies living on the fault line of rapid, disruptive technological change can be managed successfully. It explores the changes in man... »