Fred Wiersema

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Fred Wiersema

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Fred Wiersema
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Books

How to Build Customer Confidence
How to Build Customer Confidence
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What''s Your Customer''s Problem?
What''s Your Customer''s Problem?
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What''s the Problem with Customers?
What''s the Problem with Customers?
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How to Design a Great Customer Experience
How to Design a Great Customer Experience
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New Market Leaders
New Market Leaders
Who's Winning and How in the Battle for Customers »
 
 
 
 
 

The Discipline of Market Leaders
The Discipline of Market Leaders
Shows how a new breed of company is reinventing the rules of competition, dominating its market by choosing one of three values: best total cost, best produc... »