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Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
Books
Brands Laid Bare
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now ... »
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now ... »
International Review Of Industrial And Organizational Psychology
International Review of Industrial and Organizational Psychology, 2009 »
International Review of Industrial and Organizational Psychology, 2009 »
