Essentials Of Advertising Strategy
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Building Customer-Brand Relationships
Building Customer-Brand Relationships »

Comunicaciones de Marketing Integradas
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Como Dirigir la Promocion de Sus Ventas
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Brand Babble
Sense And Nonsense About Branding »

Reliability Rules
The Ground-Breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, & Gro Your Business »

Communicating Globally
Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across bord... »

How To Sell More Stuff
Promotional Marketing That Really Works »

Raising The Corporate Umbrella
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necess... »