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De nieuwe regels van social media Om in de nieuwemediajungle te kunnen overleven, moeten de regels van old school marketing worden losgelaten. De teloorgang van de traditionele massamarketing... »
World Wide Rave Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories »
Cashing In With Content How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers »
De nieuwe regels van sales en service Dankzij internet beschikken je klanten over een eindeloze hoeveelheid informatie. Het koopproces is daardoor radicaal veranderd. Iedereen die betrokken is bi... »
Real-Time Marketing And Pr How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now »
De nieuwe regels van sales en service Dankzij internet beschikken je klanten over een eindeloze hoeveelheid informatie. Het koopproces is daardoor radicaal veranderd. Iedereen die betrokken is bi... »
The New Rules of Marketing & Pr How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly »
The New Rules Of Marketing And Pr A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices.