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Books

Marketing Metrics
Marketing Metrics
The Definitive Guide to Measuring Marketing Performance »
 
 
 
 
 

Key Marketing Metrics
Key Marketing Metrics
The 50+ Metrics Every Manager Needs to Know »
 
 
 
 
 

Wharton On Dynamic Competitive Strategy
Wharton On Dynamic Competitive Strategy
This text addresses the issues of staying competitive. It provides managers and students of competitive markets with an advanced tool box of innovative metho... »