Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
E-Study Guide for Strategic Market Management by David A. Aaker, ISBN 9780470317242 »
Brand Portfolio Strategy Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketin... »
E-Study Guide for Marketing Research by David A. Aaker, ISBN 9780470317259 »