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Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
Books
Creating Organizational Advantage
Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book disc... »
Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book disc... »
The Cim Handbook Of Strategic Marketing
A reference source to guide effective marketing practice. The strategic dimensions of marketing management are emphasised along with the importance of matchi... »
A reference source to guide effective marketing practice. The strategic dimensions of marketing management are emphasised along with the importance of matchi... »
International Marketing And Relationships
The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text ref... »
The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text ref... »
