Christian Gronroos

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Christian Gronroos

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Christian Gronroos
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Books

Service Management And Marketing
Service Management And Marketing
Customer Management In Service Competition »
 
 
 
 
 

In Search Of A New Logic For Marketing
In Search Of A New Logic For Marketing
Features nine previously published journal articles written by Christian Gronroos since 1979. »
 
 
 
 
 

 
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