Experiential Marketing
In this text, Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimul... »

Customer Experience Management
Proposes the implementation of a marketing paradigm called customer experience management (CEM) and offers strategies for putting theories into practice. Thi... »

There's No Business That's Not Show Business
Marketing in an Experience Culture »

There''s No Business That''s Not Show Business
Marketing in an Experience Culture »

Big Think Strategy: How To Leverage Bold Ideas And Leave Small Thinking Behind
How to Leverage Bold Ideas and Leave Small Thinking Behind »

Big Think Strategy
How to Leverage Bold Ideas and Leave Small Thinking Behind »

Denken Sie Endlich Xxl
Kreativität und Innovation Managementstrategien und Werkzeuge: to think big - and not small »