Art Weinstein

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Art Weinstein

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Art Weinstein
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Books

Handbook of Niche Marketing
Handbook of Niche Marketing
Principles and Practice »
 
 
 
 
 

Handbook of Market Segmentation
Handbook of Market Segmentation
Strategic Targeting for Business and Technology Firms, Third Edition »
 
 
 
 
 

Superior Customer Value in the New Economy
Superior Customer Value in the New Economy
Concepts And Cases »
 
 
 
 
 

Superior Customer Value
Superior Customer Value
Strategies for Winning and Retaining Customers »
 
 
 
 
 

Strategic Marketing In Practice
Strategic Marketing In Practice
Principles and Practice »
 
 
 
 
 

Marketing Research And Information
Marketing Research And Information
Principles and Practice »
 
 
 
 
 

Superior Customer Value in the New Economy
Superior Customer Value in the New Economy
 »
 
 
 
 
 

Defining Your Market
Defining Your Market
Winning Strategies for High-Tech, Industrial, and Service Firms »