Getting Better At Sensemaking
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Innovation and Diffusion of Software Technology
Mapping Strategies »

Evaluating Marketing Actions And Outcomes
Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. ... »

Advances In Culture, Tourism And Hospitality Research
Advances in Culture, Tourism and Hospitality Research »

Case Studies For Industrial And Business Marketing
V. 7 »

Organizational Culture, Business-To-Business Relationships, And Interfirm Networks
Organizational Culture, Business-to-business Relationships, »

Designing Winning Products (Advances in Business Marketing & Purchasing)
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Tourism-Marketing Performance Metrics And Usefulness Auditing Of Destination Websites
Tourism-marketing Performance Metrics and Usefulness Auditin »

Essays By Distinguished Marketing Scholars Of The Society For Marketing Advances
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances »

Brand Choice
Revealing Customers' Unconscious-Automatic And Strategic Thinking Processes »