Direct & Inter Market P
Offers a review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to explo... »

Fundraising Principles And Practice
Fundraising Principles and Practice »

Marketing Management Nonprofit Org 3e P
Marketing Management for Nonprofit Organizations »

The Routledge Companion To Nonprofit Marketing
The Routledge Companion to Nonprofit Marketing »

Marketing Management 2e P
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Fundraising Management: Analysis, Planning and Practice
Analysis, Planning and Practice »

Building Donor Loyalty
The Fundraiser'S Guide To Increasing Lifetime Value »

Fundraising Management
A comprehensive guide to fundraising management, blending academic knowledge with professional practice, this text is grounded in the critical issues of fund... »