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Books

Beyond Traditional Marketing
Beyond Traditional Marketing
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments fr... »
 
 
 
 
 

Winning Market Leadership
Winning Market Leadership
Strategic Market Planning for Technology-Driven Businesses »
 
 
 
 
 

Winning Market Leadership
Winning Market Leadership
Strategic Marketing Planning For Technology-Driven Businesses »
 
 
 
 
 

Beating Low Cost Competition
Beating Low Cost Competition
How Premium Brands Can Respond To Cut-Price Rivals »