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Attitudes & Persuasion

This text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. «

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Author(s):

John Cacioppo, John T. Cacioppo, PhD John T. Cacioppo, Richard E. Petty, Richard Petty

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ISBN

9780813330051

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